今天替代高能激光以色列和Robert Scoble停在展示他们的书在亚马逊裸体谈话in our Fishbowl series你可以阅读替代高能激光的观察和罗伯特的they appear shocked that we used a critical voice to address their workWelcome to life at Amazon, we set a very high bar for our own works and we expect anyone that comes to sell us an approach to actually be prepared to really defend their ideasJust because blogs are cool and everybody is doing them does not automatically mean that we should institutionalize them at AmazonWe have a long history of promoting customers to use their voice about our products and our operations, so if you come to Amazon to tell us our business is going to really suffer if we do not blog, you better be prepared to defend your ideas with very strong arguments and hard evidenceWe expect that from anyone, externally or internally, who wants to promote an idea within Amazon.
This was my approach with challenging Shel and Robert at our lunch meetingI wanted them abandon their fuzzy group hug approach, and counter me with hard arguments why they were right and I was wrongInstead they appeared shell-shocked that anyone actually had the guts to challenge the golden wonder boys of blogging and not accept their religion instantlyI have been a promoter of weblogging for a long time, so I didn't feel particularly bad to challenge these two authors to tell me why customers would get a better Amazon product if we would institutionalize blogging at a wider scale around AmazonBeyond "a more human face" and "conversations with individuals from Amazon" there was no real response how blogging will make the product named Amazon.com better for our customers given all the techniques we already use from soliciting customer feedback to discussion forums to snooping weblogs and comments sites, etc,In my mind they had no solid data-driven answers to these challenges, which I would have expected from two seasoned evangelists. I myself actually knew some of the answers to my questions, but I was surprised to see that these guys were not prepared enough to slap me around with solid answers.
What I am a bit disappointed by is that these two smart guys did not understand what was going on, even though I clearly said that I was challenging them to a responseAnd they make the suggestion in their responses (at least替代高能激光并),亚马逊并不“获得”的博客他们错了Amazon is a long time pioneer in the space of involving their customers with our productAnd we really listen to our customers; any Amazon employee who encounters an issue on a forum or weblog or at any other place is empowered to escalate those issues internally immediately until they get fixedCustomer feedback is essential for Amazon and we will use all effective means to get it.
I left with the personal sense that it will be a tropical day in Seattle before any blogging between companies ad customers is forthcoming from Amazon.
Well it will certainly not happen because Shell and Robert convinced us with solid evidence of the tremendous benefitsIf it does happen at a wider scale than it happens now, it will be because our customers have given us feedback that they think blogging is an excellent approach to interact with AmazonAmazon will continue to innovate with involving customers with our sites, some of those may be weblog or wiki related techniques, many of those will be completely new approaches as people have come to expect from AmazonWe will do this because our customers want us to, not because "everybody else is doing it".
更新3 If you read the posting well, you will find that ROI does not appear in it这是故意的问题关于创新和提供价值需要回答之前你可以谈论什么成本。